Premium Adult Medium Dog Plan

For dogs who live life at full speed, the Premium Adult Medium Dog Plan delivers a balanced, high-meat European diet plus extras that support joints, digestion and long-term health — all wrapped in a luxury subscription experience.

• Premium European kibble specifically formulated for medium-breed dogs, not a one-size-fits-all recipe.
• Add-on wet food and toppers turn the everyday bowl into a plated dinner — think beef in sauce and fish toppers as “garnish” for gourmet flair.
• Functional treats (dental, fish, superfood blends) give you spa-style benefits between meals while still feeling indulgent.
• Flexible subscription rhythm plus 10% off so your dog’s “pantry” stays perfectly stocked with minimal effort.

• Medium-breed dry food crafted with balanced protein (around 22%) and functional fibre to support muscle maintenance, healthy weight and digestion.
• Enriched with fruits, vegetables and medicinal plant extracts to help support immunity, joint health and overall wellbeing.
• When paired with wet food, the plan offers a good balance between dental benefit from kibble and hydration from wet, a combination vets often favor.
• Superfood fish treats and toppers provide natural omega-3 and omega-6 fatty acids for coat shine, skin health and anti-inflammatory support.